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Link Building for Startup Businesses

With the knowledge under you belt about how to develop an SEO strategy for your startup and the basics of on-page search engine optimization completed, you are now able to propel your company’s site onto the web and start building links that refer back to it. However, before we begin there are a few things that you need to understand about link building before you go out and start throwing up links to website all over the internet.

Quality Over Quantity

A common misconception for people marketing their website is that having more links on other websites pointing to yours makes you more prominent. When approaching link building, you need to have the mindset that it is just like real life networking with other people. The efficacy of relevant, reputable sources noting that you too are a credible organization is extremely high both on the web and off. For example, if you own a restaurant and you have a few friends who say your food is great, that’s wonderful, but it isn’t as nearly as powerful as if you had Emeril Lagasse give you an raving review. Having a single high quality link to your site is much more valuable to both users and search engines than if you have several unestablished websites linking to you.

High quality references make the best inbound links

Avoid “Bad Neighborhoods”

While quality links from reputable sites are important, it is equally important to avoid having your links in “bad neighborhoods” or sites that contain spam on them. In another real world example, let’s assume that you see a group of people and it consists of a drug dealer, a bookie, a prostitute, a thug, and a chef. While the chef is innocent enough on his own, his association with the shady characters in the group destroys his credibility and gives him a negative connotation – this concept applies for links on the web as well!

That sausage seems oddly suspicious…

You want your inbound links to be around other credible, reputable links rather than be associated with spam by both users and search engines.

Start with Business Directories

Now that you understand some of the core fundamentals of link building, you can begin conscientiously placing you links out on the web. Listing your business in credible business directories is a wonderful foundation for inbound links to your website. However, understand that there are a lot of directories out there that require payment for a link and very few of them are actually worth the money you spend. Search engines such as Google actually look at several factors when determining the worth of a link from a business directory and this excellent video from Matt Cutts shows how Google evaluates business directories:

Examples of Credible Business Directories

Alexa | Best of the Web | Better Business Bureau | Business.com Directory | DMOZ Open Directory Project | Google Business Directory | Google Local Business Center | InCrawler | Yahoo! Directory | Yellowpages | Superpages | hostgator 2017

Notice that the above directories are all highly notable, reputable directories that are deeply categorized so that your website can be associated with others similar to you and yield a great amount of relevant traffic.

Blogging and Customer Service

Keeping an up-to-date blog with information about your company, your service and your industry is an excellent way to display your authority and authenticity. As a startup company, you need to demonstrate that you … Read the rest

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